Synopsis
A detailed examination of the various forms of written and oral communication that is helpful and appropriate in real-life business situations as well as the student’s personal life. Special attention is given to concepts of communication, business, writing skills, reports and proposals for funding, interpersonal skills, intercultural communication, communication with customers, public communication, communicating in meeting and job seeking skills.
Learning Outcomes
Through successful completion of this subject, students will be able to:
1. Describe the role and the importance of interpersonal skills; emotional intelligence in business communication by applying positive factors of communication
2. Understand the characteristics of effective communication using written and oral messages
3. Identify the communication barriers that may affect the effective communication
4. Apply the positive factors of communication theory and psychology to written messages
5. Demonstrate the understanding of the writing process and negotiation skills.
6. Demonstrate proficiency in skills audit, job application, interviews and writing a professional CV
7. Identify, analyse problems and write reports and project proposals